Diddo’s new funding will bring its shoppable TV API to streaming platforms

Diddo is an API for streaming services and other platforms to integrate shoppable video, enabling consumers to buy their favorite characters’ clothing and accessories directly on their screens. The company announced Wednesday that it raised $2.8 million in seed funding. Diddo was founded in late 2022 by Rishi Nair, Ryan Sullivan, and Pamela Chen. Funnily […]

© 2024 TechCrunch. All rights reserved. For personal use only.