Apple’s BIS acquisition is a bet on a classical music catalogue, and on building cred in the industry

More than 80% of the music we listen to today is delivered over streaming, according to figures from last year. But when you look at classical music, it’s been a stubborn hold-out, accounting for just a tiny fraction of that, with just 0.8% of streams (and that’s in the stream-friendly market of the U.S.). Apple’s […]