Getting people to try new things IRL with Sarah Peterson from The Nudge

Welcome back to Found, where we get the stories behind the startups.

This week Becca and guest host Amanda Silberling are joined by Sarah Peterson from The Nudge, a startup that texts its users ideas of fun things to do in their cities each weekend. Sarah talked about the company’s origin and how they’ve built a system of local hosts that power the company’s weekly recommendations. She also talked about what it is like to build a business with your sibling and where they think the company is going. Plus, Becca and Amanda unpack where they think the startup could run into hurdles surrounding curation or customer retention.

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Getting people to try new things IRL with Sarah Peterson from The Nudge by Rebecca Szkutak originally published on TechCrunch